Using structured data to qualify for enhanced search results — Geoff Atkinson // Huckabuy

Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Zero-click search numbers continue to rise and Google shows no signs of stopping optimization for them. People want instant answers and optimizing your site to satisfy user search queries positions you for success in the world of zero-click searches. Today, Geoff discusses using structured data to qualify for enhanced search results.
About the speaker

Geoff Atkinson

Huckabuy

- Huckabuy

Geoff is Founder and CEO of Huckabuy

Show Notes

  • 02:11
    Huckabuys technical SEO software
    Huckabuys SEO solution handles all technical SEO elements that Google looks out for on a website. And this provides a lift to all your other SEO efforts.
  • 04:12
    The importance of structured data
    Structured data helps Google to understand and rank your content better. It also powers voice search, and its used within Googles search result because structured data is authoritative.
  • 06:39
    Structured data and enhanced search results
    Structured data elements can appear as enhanced search results in the SERPs. Common types include videos, images, FAQs, content carousels, etc.
  • 08:25
    Using structured data to qualify for enhanced search results
    You wont qualify for enhanced search results without structured data. Huckabuys automated solution looks for all structured data opportunities to keep your site qualified at all given times.
  • 10:28
    Technical SEO versus content SEO prioritization
    Ultimately, youre looking for opportunities that can be scaled and automated to drive rankings. So, you need a quality site with quality content and backlinks to be ranked by Google.
  • 12:54
    Businesses using Huckabuys SEO software solution
    Huckabuys users are diverse, ranging from nonprofits to insurance. Assessing Huckabuy in terms of ROI boils down to the value of an SEO lead to your company.
  • 14:24
    Focusing on structured data and page speed internally
    Your site and Googles requirements for websites are always changing. So, instead of having to hire a team of developers, a solution like Huckabuys allows you to stay on track with changes.

Quotes

  • "If you can't do it in-house, wouldn't it be nice if you could purchase a product, install it and your SEO is going to grow? That's really the focus of Huckabuy." -Geoff Atkinson, Founder & CEO, Huckabuy

  • "We take care of the big technical boxes when it comes to SEO. As a result, all your other SEO efforts are just going to take off because you have this perfect handshake with Google." -Geoff Atkinson, Founder & CEO, Huckabuy

  • "50% of searches are zero click. All those enhancements that allow someone to get the answer without clicking through are being powered by structured data." -Geoff Atkinson, Founder & CEO, Huckabuy

  • "Instead of the old days when you'd search and get 10 blue links back. Now, when you search, you get this very enhanced search engine page." -Geoff Atkinson, Founder & CEO, Huckabuy

  • "If you search for Top Gun trailer, you're going to get videos showing right at the top, instead of a link to YouTube." -Geoff Atkinson, Founder & CEO, Huckabuy

  • "Essentially, you just don't qualify at all unless you have structured data. Google cares a lot about Wikipedia. Everybody else has to have structured data to qualify." -Geoff Atkinson, Founder & CEO, Huckabuy

  • "Huckabuys an automated solution. You know, you're going to have world class structured data throughout the entire website at any given time." -Geoff Atkinson, Founder & CEO, Huckabuy

  • "Stuff like structured data and page speed scales across everything. So, you turn that on or fix that, and get the benefit of that across everything and it's not going anywhere." -Geoff Atkinson, Founder & CEO, Huckabuy

  • "You have to have a quality site with quality content and quality backlinks so Google cares. Then, start doing more automated, scalable enhancements to the site and that will level you up each time." -Geoff Atkinson, Founder & CEO, Huckabuy

  • "We have two mesothelioma companies with low traffic, but a lead's worth like 10 million. So it all depends on what kind of ROI youre looking for." -Geoff Atkinson, Founder & CEO, Huckabuy

  • "You should know what the value of an organic search visitor is to your website. If we can get that to increase 10%, and you can calculate how many visitors that is, it's an easy ROI evaluation." -Geoff Atkinson, Founder & CEO, Huckabuy

About the speaker

Geoff Atkinson

Huckabuy

- Huckabuy

Geoff is Founder and CEO of Huckabuy

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